As a business, your employees must be represented in a way that exhibits professionalism. Although the value of your offerings helps with your credibility, it's your employee's uniform that creates that critically significant first impression.
Current findings by Harris Interactive indicate that uniforms can significantly affect how consumers feel about a brand. According to data, 65 % of individuals claimed that finding a uniformed employee had a beneficial effect on its company's reputation.
A marketing specialist from Credit Capital has reaped the benefits of investing in uniforms as marketing tools. Head of marketing Alister Clare says, "Uniforms are essential for businesses because they provide a visual impression and send a clear message that the employees are professional, skilled, and trustworthy. With a distinctive uniform, employees help separate their company from their rivals. Consistency in employees' appearance can establish a decent impact on clients' perceptions and incorporate the business's reputation."
Here are some of the reasons why you should use uniforms as a marketing tool to build your brand:
In getting uniforms for your employees, you're hitting three birds with one stone. First, you save them from their clothing expenses. Second, they'll never have to worry about what to wear to work every single day--which increases productivity. The third and perhaps the most beneficial for your business is you get free advertising. Your brand's visual image is promoted using your business logo, colour, tagline, etc., in the uniform. Doing so makes your staff the brand ambassadors of your business.
When you head to a basketball game, some fans support their favourite team by wearing their jersey. A uniform achieves the same thing. It will help build a team spirit and community culture within the employees, which results to increase engagement and efficiency. This overflow would not only be within the organisation but will also be associated with your brand and serve to boost sales.
Remember that even in the business setting, first impressions count. When your staff exudes a professional aura, your consumers will look and treat your brand differently. Customer trust is increased if your staff wears the appropriate uniform.
Employees wearing uniforms are more recognisable. Since they wear your brand, uniforms make your employees detectable to any existing and potential clients. Consequently, customer service is fostered, and positive brand connections are created.
Uniforms play a vital role in strengthening brand identity, boosting customer confidence, and increasing employee morale.
It would be best to partner with an established provider of corporate apparel that will guide you every step of the way.
Murray Uniforms is one with your goal to unleash the strength of the suit. We make sure that when your employees wear their uniforms, they stand out from the crowd.
